Soft Space Wellness Spreads its Wings

Published October 2023

Started in 2020 amidst the pandemic by husband-and-wife duo Hannah & Luis Yzusqui, Soft Space Wellness took a tiny slice of Bow Market and transformed it into a dreamy studio offering massage, strength, and movement. Soft Space Wellness quickly created a community centered on self-care which is now transitioning into a new home. Between building out their new space and working on their crowdfunding campaign, Hannah & Luis took a moment to share their philosophy behind Soft Space Wellness.

How would you describe Soft Space Wellness in one sentence?

An oasis to care for your body through strength and restoration. In a world of infinite options and quick fixes, we get down to basics.

What inspired you to start a business?

How did this feeling grow once you actually started your business? When the pandemic struck, we found our gym jobs dissolving and jumped at the opportunity to bring the vision we'd always dreamed of building to Bow Market. In a time where our bodies and minds needed care more than ever, our individualized approach led to the creation of a community of people on the same path—one of building resilience through strength in a focused and conscious way, adjusting for the variables that life inevitably brings.

What aspect of your business makes you most proud to be a business leader in our community?

As a married team, we bring balance to each other. Hannah has an analytical approach stemming from a background of spinal injury and education as an engineer and Luis approaches the business as a big dreamer, built on his foundation as an immigrant and athlete. We bring that balanced approach to this community, affecting changes that we see rippling out through how people approach themselves and then their own networks.

How do you #LoveUnionSquare?

We have loved Union Square for many years! Early into our relationship, almost ten years ago, Luis lived in a room across from Market Basket. The vibe was the perfect blend of fun and down to earth and we were thrilled to be able to put our roots down here.

What’s next for Soft Space Wellness?

We're building a new and bigger space to bring this vision from the tiny concept of our original space in Bow Market to a custom built environment. Deeply restore in our traditional sauna and massage therapy room and build strength in our carefully curated gym space with small group classes and more.

Soft Space Wellness is open by appointment only Mon-Fri 8am-8pm & Sat-Sun 10am-4pm. Follow along on Instagram as Hannah & Luis transform their new space.