Mark your calendars for 5 fluffy days on September 22-26! This year’s COVID-conscious What the Fluff? stares adulting down like only Somerville can. No FOMO here! Call your fam, DM your friends, and claim your invite to this Union Square milestone, Sweet 16: Onward & Fluffward!

Instead of closing down the streets, scores of local businesses open their doors – and patios! – to lure Fluff lovers to a safe yet scrumptiously sticky soiree unlike ever before. Fluff enthusiasts will be transported into a Marshmallow Makeover Fluff-topia as they delight in Fluffalicious Feasts, Flufftastic Fluff Stuff, and frolicking with fellow friends-in-Fluff, making this What the Fluff?, the sweetest evah. 

Union Square eateries, breweries, cafes, shops, and Fluff fans look onward and fluffward together as each participating business cooks up their own special take on celebrating this Square’s roots. 

For the love of Fluff, celebrate your license to love local businesses
who love you in Union Square.