Concept Aware® is a unique framework of concept development. Offered is a toolbox of creative practices which apply imagination and lead ideas into impactful images. How do ideas translate into impactful images? What impediments limit the creative process? Who has developed sharp critical thinking skills which are evident in their photographic work? Where is your visual voice the strongest? Why does cultivating a creative practice matter? Locate where you are on the creative continuum and gain a new skill set focused on your image-making.

Discussion, small group activities and an in-depth slide presentation introduce Concept Aware®, a roadmap of the creative process. Outlined is a clear structure consisting of foundational and essential artistic practices. Examples of work by contemporary photographers illustrates each element of creative practice. Attendees are guided to customize the Concept Aware® framework to meet their individual needs.

Discussion will focus on the individual use and application of creative elements. Dialogue will be constructive and informative. Handouts and a bibliography for further study will be provided.