Farmers Market presentation Shape Up 2010

Farmers Market presentation Shape Up 2010

A Great Time Was Had at the 10th Anniversary Fluff Festival!!

A good time was had by all at this year’s Tenth Fluff Festival, Fluff X, “What the Fluff” A Tribute to Union Square Innovation this past Saturday, as will be evident in the photos below.

But before we get to the details of the Festival, as this was my first Fluff Festival and I came late to the game, I want to share my observations and offer some deeply deserved thanks.

I learned that the Fluff Festival is indeed a tribute and demonstration of local innovation.  In addition to celebrating the invention of Fluff in Union Square, I saw how the Festival itself is a true demonstration of how innovation lives on today in Union Square. This is thanks in particular to its creator, my predecessor, Mimi Graney, who conceived and developed the Festival over the last ten years and to Mike Katz, who each year makes Archibald Query come alive again.

The Festival is also truly a tribute to local as you will see by the sheer number of businesses and individuals who played a part in this year’s Festival.  In my seven months as the Executive Director of Union Square Main Streets, I have been repeatedly struck by what a generous, welcoming, and collaborative community Union Square is, and my work on the Fluff Festival these past months demonstrated this over and over again.

As you can imagine, there are substantial costs that go into putting on the Fluff Festival so USMS couldn’t bring you the Fluff Festival without the generous support of our sponsors: Somerville Arts Council, City of Somerville, Massachusetts Arts Council, Teddie Peanut Butter, Naveo Credit Union, US2, Brass Union/The Independent, Allstate, Workbar, and, Image Conscious Studios (who provided our fabulous new Fluff Festival web page).

Putting all of the many parts of the Festival together would not have been possible this year without an incredible team.  In addition to our incredible multi-talented Fluff Festival assistant, Maria Martinez, the Somerville Arts Council, and the City of Somerville, I want to thank the fabulous Fluff X Team who lent their advice, expertise and hard work over the past few months: Mike Katz, V Ratanakommen, Becca Rutenberg, Jessica Townsend, Jim McGinnis, Kristi Chase, Lindsay Neu, Christiana Usenza, Duncan Hughes and Brian Allyn.  And to our Volunteer Coordinator, Karin Turer.

A few special thanks:

Yonward for providing a new way to access Fluff Festival info / AC Kemp for emceeing our Main Stage / Mayor Joe Curtatone for presenting our Cooking Contest Awards / A4 Pizza for providing food for our Volunteer Orientation and Green Room / Mimi Graney for her ongoing support, advice and information / Qing Li for the very special 2015  Fluff Festival X design  / Linda Gritz and Nash Photography for Fluff X photographs / Scott MacDonald of Brass Unionfor helping in so many ways / Billy Walsh, for his fantastic job procuring gift certificates / Erica Jones at SCATV for her invaluable assistance and PR

And many thanks goes to our Banner Sponsors who also lent their financial support: J.S.Rudolph, Attorney at Law, Slumbrew, El Potro, Dunkin’ Donuts,International Optical, ABG Real State, Bantam Cider Company,Casa B, Bronwyn Restaurant, and East Boston Saving Banks.








The extensive in-kind support: Kaitlin Henry, SCATV, Masters Printing, Somerville Scout, CAAS, IPPNW, Don Warner, Boyes Watson Architects, Loyal Supply, Bantam Cider Company, The Growing Center, Citizens Bank, The Gulf Station, USMS Board of Directors, Brass Union, Crossfit Somerville, Mike’s Automotive Services, and La Cantina Mexicana.








The businesses who provided gift certificates for the prizes: Sweet Ginger, Stanhope Framers, RiverDog, Open Space Acupuncture, El Potro, Cantina La Mexican, RedBones, Paint Nite, Diesel, FlatBread, The Independent, Somervelo, Grooves, Casa B, Two Little Monkeys, Neighborhood Restaurant, Bull McCabes, Rickys Flowers, Loyal Supply, Wagner Jewelry, Hub Comics, Aeronaut Brewery and Machu Picchu.

If I have forgotten anyone (and as the support was so extensive, I fear I might have) my sincere apologies.

Finally many thanks to everyone who joined us for the Fluff Festival and was part of the activity, fun and energy that made the Tenth Anniversary a great event!

Esther Hanig, Executive Director of Union Square Main Streets.