Category Archives: Featured

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A Very Festive Union Square Holiday Stroll

Our second annual Union Square Holiday Stroll gave us memories to warm our hearts with great gift selections to choose from, music performances from our local Somerville schools, visits with Santa, holiday greetings at SCATV, the beautiful windows from holiday decoration contest participants (which are available for viewing through the holidays), and wonderful offerings from local businesses.

This event was truly a community effort!  Thanks is due to all of the participating businesses and vendors, Erica Jones from SCATV, our very own Santa, Joe Beckman, Liz Perlman from Costumeworks who outfitted Santa, Kristin Chalmers Photography for some great pictures, our Somerville Schools music department, our printing sponsor, Masters Printing, and our graphic designer, Emily Boyes Watson from Group Project Design.

Click on a photo below to expand and browse the gallery!



The 2016 Fluff Festival



On September 24, 2016, thousands enjoyed great music, crazy antics, fluffy games, fluff filled food and just lots of fun filled activities.  Many thanks to all Fluff lovers who attended, shared in the fun, and contributed to making our 11th “What the Fluff” Festival a great time!img_0302

Not only do we have a community in Union Square, we have a great, warm, generous and collaborative community.  Union Square Main Streets could not carry off the production of the Festival without the invaluable support of the Somerville Arts Council, the support of so many of our city departments, our Mayor Curtatone, who presents our Cooking Contest awards, and the involvement in one or more ways of the majority of our Union Square businesses.

And, of course, this Fluff Festival would never have happened without the support of our committed and generous sponsors.
Deep thanks goes to:


Main Stage:  Allstate

Kids Area:  Bow Market

Cooking Contest: US2

Train:  East Boston Savings Bank

Knucklebones: Zipcar

Extension School:  Society of Grownups

Our Community  Sponsors:

Cambridge Realty Group

Nicewicz Family

Our Multimedia Sponsor:

Image Conscious  Studios

Our Media Sponsor


Our Banner Sponsors


El Potro

Hair Cuttery


Naveo Credit Union

Casa B

The Independent

Brass Union

Hemlock Ink

img_0048Great thanks goes to this year’s coordinator, Gena Ricciardi, and to our truly fabulous Fluff team: Mike Katz, Linda Gritz, Pauli Katz, V Ratanakom, Kendra Heinricher, Becca Rutenberger, Lindsay Neu, Jessica Townsend, Jim McGinnis, Kristi Chase, Duncan Hughes, Meg DiMaggio, and Kaitlin Henry.  Special thanks to Ryan Habbyshaw from Loyal Supply for his amazing graphics and invaluable support and advice and to Erica Jones from SCATV for our innovative “Sticky Stories”.  Also, many thanks to Thunder Road for booking and presenting our three great bands.

We also want to thank our many in-kind sponsors:img_0124

Loyal Supply, Durkee-Mower (our Fluff factory), Teddie’s Peanut Butter, Masters Printing, Hemlock Ink, Flagraphics, Mike’s Auto, SCATV, and Forklift Catering.

Thank you to Linda Gritz and Michael Rose for the photos!

Fresh & Healthy Food at the Union Square Farmer’s Market







Every Saturday you can buy fresh locally sourced food at the Union Square Farmer’s Market. The Market runs from 9 to 1 through Thanksgiving. In addition to healthy produce, enjoy live music and USMS’s 2nd Saturdays once a month.  

For more information on vendors and music, you can visit the Farmers Market Website here.

Shop Local at 2nd Saturdays





Farmer’s Market shoppers love shopping local at 2nd Saturdays. Join us Saturday September 10th for our fifth 2nd Saturday!

There’s something for everyone at 2nd Saturday! Find us at our Union Square Farmer’s market community table to pick up a flyer — where you can also purchase Fluff Festival t-shirts, magnets, and bags to get you in the mood for this year’s Fluff Festival happening September 24th (rain date September 25th).

Let us know on our Facebook event page if you’ll be joining us.

Can’t make it? 2nd Saturdays run every month through December.

September 10th participating businesses and their offerings:

Bloc 11 – FREE Small Coffee with Purchase of Sandwich or Salad 9 AM -1PM

Brass Union – FREE T-Shirt with Purchase of Bloody Mary – 11am to 3pm

Cantina La Mexicana – Burro or Taco Plate with a soda for $8. (Chicken,Pork, Potato with Chorizo or Vegetarian Options)

Casa B – Select 1/2 Price Tapas (Special Nibble Offering) – 11am to 3pm w/ Cocktail or Wine

CrossFit Somerville – Pet Our Chickens & Get a Coupon for a FREE Trial Class

East Boston Savings Bank – Enter to Win $50 Union Square Donuts Gift Card

El Potro Mexican Bar & Grill – 20% Off All Food & Non-Alcohol Purchases

Gracie’s Ice Cream – FREE Hot Fudge

The Juice Union – FREE Tote Bag For Your Farmers Market Treasures

Juliet – 1/2 Sandwich & Soup for $10 & Raffle for 3 Course Dinner for 1 w/ Any Purchase – 8am to 3pm

Loyal Supply Co. – 20% off $50+ Purchases & FREE Popcorn

Neighborhood Restaurant & Bakery – FREE Large Freshly Squeezed Orange Juice w/ Purchase

Polished Mane Salon – New Clients Receive 20% off Your First Haircut

Reliable Market – 10% Off All Goods Excluding (weekly special sales, rice, alcohol, meat, fish, and tofu)

Ricky’s Flower Market – 10% Off All Succulents

River Dogs – 10% Off All Dog and Cat Treats

Sally O’Brien’s – 1/2 Price Sandwiches and Burgers Until 4 PM

Slumbrew – FREE Pretzel W/Purchase of Beer Flight

Somervelo – FREE Air

Tango Society of Boston – FREE Dance Lesson 12am to 2pm plus 50% Off Monthly Pass

Taza Chocolate – 10% Off In-Store Purchases

The Independent – FREE Donut Holes w/ Purchase of Any Brunch Item

Yuki Shabu-Chinese Gourmet – FREE Crab Rangoon or Scallion Pancake Appetizer with Entrée

Workbar – FREE Day Pass or 50% Off First Month of Membership and Art Show

Fluff-enger Hunt!

Fluff-enger Hunt Website Header



The Fluff Festival returns on Saturday September 24th (rain date September 25th), and this year’s theme is “Fluff U: A Sweet Education”. We challenge you to complete this Fluff Scavenger Hunt before the Festival! Here are the rules:

1. You have up until September 24th to find the official Fluff Crest at all of these local businesses.
2.Once you spot the Fluff Crest, have any employee check the line next to their business.
3. Bring your completed checklist to the Fluff Festival Merchandise Table on the 24th to redeem your individual prize and be entered to win the ultimate grand prize–an Extreme Fluff Pack!

You can download and print a copy of the checklist here.

Second Saturdays in Union Square





USMS has launched an exciting series called “Second Saturdays,” where local businesses provide special offerings, giveaways or discounts on the second Saturday of each month. Join us on June 11 for our second Second Saturday event!
This is a great opportunity to combine your purchase of fresh, local produce at our Union Square Farmer’s Market with a meal, a treat, a purchase or just a visit to some of our other great local businesses.
View participating business and their offers below:

Loyal Supply – Free USQ map with purchase
East Boston Saving Bank –  Giving away sunglasses, frisbees and healthy energy bars
Brass Union – free pint glass with the purchase of the Drumlin Benedict or the purchase of a Southern Tier beer
Yuki Shabu – Free appetizer with entrée
El Potro –  20% off all food & non-alcohol purchases
The Independent – purchase a Rosé Granita Cocktail and take home the glass
Gracies Ice Cream –  Mention Union Square Main Streets to get free fudge
Juice Union – With every purchase, a free tote bag for your farmers market treasures
Somervelo – Free air
Neighborhood Bakery – 20 % off entrees
Cantina La Mexicana – Burro + drink – $8.00 + tax
Reliable Market – 10% discount on all goods excluding weekly special sales, rice, alcohol, meat, fish, and tofu
Casa B – selected half price tapas menu from 11am to 3pm with cocktail and wine menu
River Dogs – 10% off all West Paw Design dog toys
Juliet – “Picnic Basket Lunch – Borrow a Basket & Blanket To Enjoy Your Lunch In The Park”