Tag Archives: Design Annex

Somerville Design Profile: Emma Weisman & Emily Garfield

For the Design Annex by Diana Limbach Lempel

This Saturday, December 3, 2011, Union Square Main Streets hosts a Winter Craft Market on Union Square plaza and inside Precinct. It’s a great opportunity to check off some holiday gifts, shop local, and see what some amazing Somerville artists and crafters are up to! For a sneak peek, here is a special installment of our creative business profile series, featuring a couple of awesome Somervillians whose work will be on display this Saturday. We’re excited today to share the first craft visual artists in the series. Meet Emma Weisman and Emily Garfield! We especially love Weisman’s Little Monster character (as much as she does!), and Garfield’s detailed imaginary maps.

Emma Weisman

DA: Why is Somerville the right place for your business?

EW: Somerville is a great place for my business because there is so much support for local artists. I’ve participated in Somerville Open Studios for four years in a row, and love the strong sense of community. There are so many creative people in Somerville, and it is very inspiring! It makes me work harder to put myself out there, to show and sell my work, and to meet other artists.

DA:What is the hottest thing about your business right now?

EW: The hottest thing about my business right now is my Little Monster character. I’ve been focusing on children’s illustration for the last two years, and slowly Little Monster has emerged as a funny, scruffy, darling little creature. I feature him in “Little Monster Guides” – - framable instructional comics that are sweet gifts for a child. Little Monster’s Guide to the Perfect S’More is my favorite.

DA: What do you hope your business will be known for in the future?

EW: I would love to continue with Little Monster, eventually writing some full length children’s books about him. Eventually, I would like my business to be a pleasant mix of illustrating children’s books and doing illustration commissions for children and adults alike.

DA: Are there any other projects you’d like to share with us?

EW: My favorite project I’ve been working on recently is Little Monster Customized Alphabets. The customer gives me favorite, personalized words for each letter of the alphabet (S is for Somerville, A is for Art, etc) and I make an 11×14 illustration in which Little Monster is depicting each word. These make great unique baby shower gifts!

 

Emily Garfield

DA: What makes Somerville the right place for your business?

EG: I’m originally from New York City, and while it would seem to make sense to move back there to be an artist, I’ve found a lot more opportunities here. The things I do are generally considered craft, and there’s a lot of interest in that here. I’ve also found it easy to get involved and meet artists, and that leads to a lot of opportunities that I probably wouldn’t find in a more competitive art environment.

DA: What is the hottest or newest thing at your business right now, the piece or project you’re most excited about?

EG: I’m always coming up with new things, so the very newest things haven’t yet had enough time to get a response! So far people have been excited about my new map-design holiday cards — besides craft fairs, I’m also selling them at Blue Cloud Gallery in Ball Square and 13Forest Gallery in Arlington. I also continue to experiment with my singed flower designs, and recently completed a few large necklaces that have attracted some attention.

DA: What do you hope that your business will be known for in the future?

EG: Although I also do jewelry and other crafts, I think the map drawings are the most unique and interesting project I’m currently working on, and there are still a lot of ways I could go with the idea.

DA: Are there any other favorite projects that you would like to tell readers about?

EG: In terms of maps, I think that the woodblock prints are my most recent project, but I’m particularly interested in the large maps I’ve been working on lately. They’re the same level of detail as my usual ones but about four times the size.

Somerville Design Profile: Albertine Press

By Diana Limbach Lempel


Today, we meet Shelley Barandes, who runs the inspiring Albertine Press. Barandes produces graphic design and letterpress printing for private and business customers, creating projects from wedding invitations to corporate materials and handmade printed books. What makes Albertine Press so “Somerville” is the hand-made feel and use of traditional methods, but using very contemporary design. Today, I’ve chosen to print my whole interview with Shelley Barandes, so that you can learn about her business — and about letterpress — in her own words. Some of it’s a little technical, but I think you’ll be glad to learn about this really special printing technique.

DA: Let’s start by talking about letterpress. What makes it different from other kinds of printing or design products?

SB: Letterpress is a relief printing technique whereby raised forms are inked on their surface and then pressed against paper to transfer the image and text. Traditional printing uses hand or machine-set metal type and metal image cuts but many printers now use photo-polymer plates which allow for a nearly unlimited range of type and design. The depth of impression so prevalent in contemporary work is a more modern aesthetic; any impression at all can damage the old type. Between the new polymer plates and increased use of thick cotton printmaking papers, an impression you can see and feel is readily achieved and the tactile nature of that very impression is one of the things that sets letterpress printing apart.

DA: So, why should someone think about working with a letterpress printer, rather than a graphic designer?

SB: Why should someone work with a letterpress designer? If you’re set on the letterpress aesthetic, no one is more equipped than a letterpress printer to understand the possibilities and limitations of the process. We regularly work with other designers to print their projects, and we are always happy to advise on ways to make the most of a design intended for letterpress printing. I’ve taught workshops over the years and find that graphic designers especially enjoy learning to set type and understand the physical process of arranging letters and words on a page – a reminder of the basics of their own trade.

I started letterpress printing at the Center for Book Arts in New York. Suddenly I was spending less and less time doing architecture and more and more time printing custom projects for family and friends. Soon enough I had my own presses and Albertine Press was born.

DA: Why is Somerville the right place for you to locate Albertine Press?

SB: Somerville has been an incredibly supportive community in which to grow a creative business. Somerville residents have an amazing awareness and appreciation of both the hand-made nature of our work as well as the fact we are also a local business, and they go out of their way to patronize us because of those facts.

DA: What’s new and hot for you right now?

SB: Our latest and greatest is that we have a brand new invitation suite featured in the fall issue of Martha Stewart Weddings (the lead image here is our suite). We took the opportunity to also give our website a facelift, including many new images of our latest custom wedding work.

DA: What do you want Albertine Press to be known for in the future?

SB: Right now at Albertine, our time is prety evenly divided between our wholesale catalog (all of the greeting cards, note sets, coasters and journals we sell to stores across the country and to our fans at local craft fairs) and custom design and printing (mostly wedding invitations, with a healthy side of business cards and other projects). I’m working on a longer-term plan to bring more fine art prints and limited edition book arts projects into the studio, both my own work as well as collaborative work with other artists.

Networking Events for Creative Businesses

Design Annex continues biz.buzz, a new kind of networking event for design professionals in Somerville. At biz.buzz, we’re building a shop local movement for Somerville’s creative enterprises. Participants won’t just exchange their contact information; they’ll trade advice, referrals, and services to make each other’s businesses stronger. This event is the first of a quarterly series to bring together the city’s vibrant design community to grow this dynamic industry.

Design Annex’s goal is connecting this community of people working at the intersection of commercial and creative and through the shared connections to thrive together. Somerville has been a quiet hub design and creative businesses and it’s time we made some noise, locally and nationally.

Wednesday, October 12, 6-8 pm at Precinct. Free. RSVP and don’t forget to bring your business cards!

 

For the November biz.buzz, Design Annex joins with Mass Challenge to bring together the community of tech start-ups with this area’s talented designers.

Mass Challenge is the world’s largest business start-up competition, with $1M at stake to catalyze the launch of high-growth, high impact new businesses. Frequently these tech start-ups have incredible technical products but lack the quality design that would allow them to stand out in the marketplace. At this biz.buzz we seek to introduce the design community of Somerville and the greater Boston area and high-tech enterpreneurs.

Wednesday, November 9, 6:30 to 8:30 at Joshua Tree in Davis Square. Free. Co-sponsored with MassChallenge. RSVP.

 

These events support Union Square Main Streets’ efforts, through the Design Annex, to grow the creative economy in Somerville. The Design Annex provides the resources to grow creative businesses including shared office space and equipment, networking, and advocacy for industry needs. Since its founding just 18 months ago, 25 small creative businesses have used the Annex’s resources and community to help grow their enterprises.

Somerville Design Profile: Costume Works

By Diana Limbach Lempel, Design Annex

 

Gail Buckley and Liz Perlman of Costume Works with the Fabulous Pharaoh of Fluff headpiece they created for USMS's annual Fluff Festival.

If you were at Fluff Festival, then you’ve seen what Liz Perlman of Costume Works can do. The costume company made the Pharaoh of Fluff headpiece, and that’s only a taste of the incredible characters that Costume Works brings to life. I visited Perlman at her workshop, just outside Union Square, in the run up to Fluff, and was blown away by how active and creative this business is. Just like all the Somerville businesses I meet, Costume Works is committed to working by hand, producing high-quality products, and working closely with clients large and small, local and national. I think it’s a great one to get to know.

Visiting the Costume Works workshop is like stepping into another world. Perlman’s eight employees are consulting designs, sewing costumes, cutting fabric and making patterns, and there are period costumes and wild cabaret outfits hanging from the ceiling and pretty much everywhere else. It’s an independent costume shop, which means that it’s not affiliated with a particular theater or performing organization. They work with theaters and costume designers from Boston, such as the Boston Lyric Opera, Cambridge Revels, and Hasty Pudding Theatricals, as well as Disney’s cruise ships and theme parks, and the Big Apple Circus. This means there is always something fun and new going on, from sequined 70s disco drag queen outfits to 19th century peasant dresses, and Liz Perlman keeps busy.

 

DA: So, how did you get into costume making in the first place?

LP: I was involved in the theater in high school, so in college at Harvard I decided to get involved in the costume shop. This became a job at the Loeb Drama Center (now the A.R.T.), and after that I became a freelancer. Running my company involves production management and technical expertise, which I learned at the A.R.T. and freelancing, and in my subsequent job working for another independent shop. Now, the staff and interns I get are often already very experienced technically, having come from specific training programs in costume fabrication.

DA: That makes me curious: how are costumes different from home sewing?

LP: Well, first of all, performers have to wear their costumes everyday, sometimes multiple times a day under bright lights and sometimes under physically demanding conditions. So costumes have to be much more durable. Second, it’s more than a garment ; the designs need to communicate something about the character the performer is portraying, so often there is more fabrication than design required. Third, there are several different people that I am listening to while making costumes. There is the performer, the designer, the director and the producer of the show. It’s hard to communicate the time, labor, and fabric costs of custom clothes that all of these things require. It’s all made by hand, one at a time, with lots of craftsmanship, and everyone is paid a decent wage and benefits. We’re committed to this level of work so it’s more expensive for our clients than ready-to-wear clothes.

DA: What makes Somerville a good place for your business to locate?


LP: I’ve lived in Somerville since 1982, right in Union Square. The artistic presence in the city is so strong, and I was really excited to find this location mostly because of the warehouse space itself. It’s fantastic, with lots of natural light. I really wanted access to the T when I started here. We’re now we’re well-served by bus lines. If the Green Line does ever actually come, then I’ll have everything I want here. It’s close to stores, 93, downtown, the airport, has on street parking, and it’s a reasonable rent for a lot of space, which is one of the big factors in helping us stay afloat, and helps us keep prices lower than, say, shops in New York. We love being in the Boston area because of the community of other costume shops that’s here. We’re more flexible because we’re independent, but the spirit between all the shops is very collaborative. And the internet has changed the way we source all kinds of materials, so we can get fabric, materials, jobs from beyond our current location.

DA: What’s the most exciting thing happening at Costume Works now?

LP: We just finished a job over Labor Day for the Big Apple Circus, which is our newest client. Circus costumes were a whole new thing for us because there is a range of acts where the costumes have to facilitate the extreme body things that circus performers do. It was a very unusual set of designs — very sophisticated, operatic in scale, and we learned a lot along the way. We’ve also got a new project for a Disney cruise ship, and we love the designer. We’ve worked with him before, so were excited about that. We’re also very excited to have so much work at this time! Our regular clients have scaled back a bit, but are still with us! These new projects and national clients keep us even busier.

DA: What do you want Costume Works to be known for in the future?

LP: I want us to be known for producing a high quality product with a capable client interface. We spend a lot of time with our clients, so our process is very collaborative. We have to fit the performers to make sure the costume moves with them — that’s part of the creative process. It’s completely tactile. So you really can’t outsource easily. It’s an unusual business in that respect.

DA: Is there anything else you want to share with us, that you’re especially proud of?

LP: That’s a tough question to answer. I’m proud when the sketch comes to life. It’s all in the photos: when we go from sketches to a product, and see the final result, and know that we nailed it.

Networking Events for Local Creatives

Get ready for a bizzy fall with the Design Annex. On Wednesday, October 12, 2011 you’ll have the opportunity to mingle with other Somerville designers and creative-types at our second biz.buzz event, from 6-8pm at Precinct. If you came in July, you know how much fun we all had getting to know each other and hear about each others’ work. And if you missed it, you won’t want to do so again! On Wednesday, November 9, we’ll be hosting a special joint biz.buzz, with the innovators and tech wizards at Mass Challenge. You wanted more opportunities to get to know the tech community, and we listened. More details to come!

Finally, on Tuesday, November 15 we will be bringing back our successful Design Annex lunchtime crits. Got a project you’re working on and want to get feedback from other disciplines? Need a chance to bounce ideas off people? This is your chance. Spots will open up in October, so start thinking about what projects you might want to share with a small group of folks at the Annex. We hope to see you there.