It’s the fifth annual Fluff festival in Somerville and our madcap celebration continues to grow!   "What the Fluff? A Tribute to Union Square Invention" honors Fluff creator, Archibald Query who invented the gooey sticky stuff right here in Union Square in 1917. Join our madcap tribute for all ages that includes musical, and theatrical performances,  games stage and DIY midway, cooking contest and lots of tasty Fluff treats.

Saturday, September 25, 2010

(raindate Sunday, September 26th)

3 to 7 pm

Union Square Plaza, Somerville

The T-Shirt store is open! Order your shirts on-line and they'll be mailed straight to your door!

We need volunteers for this year's event!  Join us! 

"What the Fluff?" is presented by Union Square Main Streets as part of ArtsUnion, an initiative shepherded by the Somerville Arts Council and funded by the Massachusetts Cultural Council. The event is made possible thanks to generous sponsors, local business support, talented team leaders and a magnificent group of volunteers. 

This year we embrace that most enticing of Fluff creations, the Whoopie Pie.  Often chocolate but sometimes in other flavors from vanilla to carrot to pumpkin, the Whoopie Pie is not properly a sandwich, not quite a cupcake, oddly not even a pie -- like Marshmallow Fluff itself, it's in a class by itself. 

Learn about the glorious tradition of the Whoopie Pie.

Performances: Nothing says fun like disco so we're super psyched to welcome Booty Vortex to this year's What the Fluff?

Cooking Contest: We all know Fluff can be used in a number of excellent recipes. We're bringing in a bigger panel of judges to take on the big team of competitors. This year we welcome the palate of Jay Santos, chef of Gargoyles and finalist on Fox-TV's reality show "Hell's Kitchen."  He'll be joined by a team from Precinct.

Planning to enter the competition? Get more details and  download the entry form.

Seeking inspiration? Check out the top winning recipes from 2009.

To be our Fabulous Pharaoh of Fluff, write a haiku or limerick related to Fluff and submit your poem before Tuesday, September 21 via Facebook. 

Finalists will be selected by Pharaoh Cevin and the Right Fluff Team.  You will be notified if you are selected as a finalist by Thursday, September 23.

During the festival finalists will read their poem from the Main Stage. At a voting booth attendees can select their favorite. Poets are encouraged to campaign for votes.

The winner will be crowned Fabulous Pharaoh of Fluff and  formally sworn in at 6:30 from the Main Stage. The headpiece is a magnificent creation by local creative masters CostumeWorks.

Light & Fluffy Shenanigans & Prizes: Take part in a wide array of wacky games.  We'll see the return of favorites including The Fluff Lick-Off, Blind Man's Fluff, and the Fluff roulette we call Fluff Fear Factor, as well as some new silliness like "Pin the F on Fluff Boy" and Sweet Fortune Fishing.

Fluff Stuff & Grub:

Vendors with lots of Fluff treats make this a real party. You'll find a wacky collection of times, from Fluff t-shirts to soaps that look like 'smores, from savory barbeque to whoopie pies.  Vendor applications will be ready in June. Pictured is the soap from Dirty Ass Soap. Realistic, eh?

Getting in the Mood: Fluff will be all over Union Square.  From Fluffernutter sandwiches and fancy desserts to Fluff inspired cocktails, even deep discounts and after-festival parties, everyone's getting in on the celebration.

Pictured is Jerry over at P.A.'s Lounge sipping a Fluffachino.