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What the Fluff? A Tribute to Union Square Invention  

 

 

At this stage everyone knows that Marshmallow Fluff was invented in 1917 right here in Union Square. We first celebrated the genius of Fluff creator Archibald Query in a tribute in 2006 on Union Square Plaza in Somerville. Artists, musical and theatrical performers, inventors, and humorists and well over 1000 other people paid yummy homage to this great American foodstuff.

See all the details on the 2008 What the Fluff Festival taking place on September 27, 2008 from 4 to 7 pm (raindate 9/28)

See what we did in 2007

All this below is from 2006

Videos: Jason Hassell of Somerville Community Access TV made a great half-hour documentary on the event. You can see it on-line or you can order the DVD directly from him at info@access-scat.org

Photos, Audio Reports & Videos of the festival:

Complete photo coverage by our official Fluff photographer Jeni Foster

Photos by Geoff Hargadon - includes stop action of the tug of war

Photos from Stacey George - mother of boy in tug of war

Photos from Andrew Browning - photographer from wedding of Maria and Joe that took place inside the Independent

National Public Radio show "Here and Now" report by Kevin Donovan with photos

National Public Radio's "Here and Now" report that does an exclusive  on the Erupting Fluff Volcano

National Public Radio's "Weekend America" piece by reporter Sean Cole that aired 9/30/06.  Listen starting at :41 on hour 2. See a little more with a slideshow.

Frank Miller's comedy radio show blog from Tennessee - fun links to more Fluff jingles and his friend Mother Fluffer

Flufferettes doing "Fluff a Go-Go" on YouTube

And more of the Fluff a Go-Go by the Somerville Journal

Los Diablos Video from the event on YouTube

Somerville Journal Photo Gallery

When Alligator's Attack Blog

Markman Blog

Photos & captions by Taquitos - the people who are serious about snacks

Boston Herald article

Boston Globe article

The Tour of the Fluff Durkee Mower Factory

(Does anyone have a video of the other great Flufferette performances?)

 

"What the Fluff?" was presented by Union Square Main Streets as part of ArtsUnion, an initiative shepherded by the Somerville Arts Council and funded by the Massachusetts Cultural Council.

 


 

 

 

News Coverage and Listings

Boston Globe

Somerville Journal

Find out how the Fluff festival hindered the presses of the Somerville Journal

Boston Metro - download the issue

Boston Magazine

Explore New England

Somerville News

Somerville News Post Fluff Coverage

Universal Hub Blog

CitySquares.com

Boston Phoenix

The Tech at MIT

 

 

Other Info

Try the winning Recipes!

 

Information on ArtsUnion

 

Information on the Somerville Arts Council, shepherd of ArtsUnion

 

Sponsor Massachusetts Cultural Council

 

Durkee-Mower, the fine producers of Marshmallow Fluff

Download the Fluff Postcard

Download the Fluff Poster

Graphics help by Ronin Design
 

 

Madcap Happenings: One the stars of What the Fluff was Fluff Boy, aka Michael Legere. Photo by Geoff Hargadon

 

 

 

 

The Tug of War had many people willing to really dig into the jars to fill the kiddie pool and energetic folks ready to pull with all their might.  Archibald Query - aka Mike Katz referees the battle. Photo by Geoff Hargadon
The girls gave it all their might. Photo by Geoff Hargadon.
And set the boys tumbling. Photo by Geoff Hargadon.
The Tug of War "winners." Photo by Stacey George.

Click here for a behind the scenes story of how the Fluff-covered boys -- Griffin and Danny -- got home.

 

 

 

Science Fair: Winner of the Science Fair was Laurinda Bedingfield of Somerville for her exhibit "Adhesive Qualities of Fluff."  She won a gift certificate to the Independent Restaurant, oodles of Fluff, and a chauffeured Zip Car (BMW or convertible Mini-Cooper) to Lynn where she'll receive a private tour of the Durkee-Mower Fluff factory.  She's allowed one guest on the tour and she has decided to bring along Fluff Boy, one of the stars of "What the Fluff?" (He's also known as 8 year old Michael Legere.) Photo by Geoff Hargadon.

Second Prize went to Enid Kumin, also of Somerville, for "Good Sports Use Fluff,"  an investigation of whether Fluff can improve athletic performance.  Fluff Fest participants challenged themselves to cycling for 3 minutes before and after consuming Fluff. (Photo by Geoff Hargadon)

Third Prize was won by Mike Graney of Jamaica Plain.  He explored the furthest bounds of taste with his invention of the "Tuna-Fluffer" -- Fluff layered with tuna fish, pickles and hot sauce on a cracker.  Through powers of persuasion he was able to secure dozens of people to taste his creation and to declare it good.  (Hey, really, it was pretty tasty!)

Our judges were Dina Gjertsen, exhibit coordinator at the Museum of Science and a Somerville artist, and Linda Gritz, molecular biologist and Union Square resident. 



Cooking Contest & Bake Sale: Try the winning recipes yourself! Top award was secured by Jill Downer for her perfect rendering of Whoopie Pies.  She wins a gift certificate to the Independent Restaurant, oodles of Fluff, and a chauffeured Zip Car (BMW or convertible Mini-Cooper) to Lynn where she'll receive a private tour of the Durkee-Mower Fluff factory. (Photo by Geoff Hardagon)

Second prize went to Jill Ford for her adapted recipe, Hot Chocolate Cake.  It was a molten super-chocolaty cake served up in mugs with toasted Fluff on top. (Photo by Geoff Hargadon)

Special recognition to Maggie Flook and Samantha Jordan for their original Fluff Tirami-Soup. Served up in champagne flutes it was one of the most elegant entries.

Most explosive was the Erupting Fluff Volcano created by the "Fluffologists."  It was a towering chocolate cake with Fluff frosting that erupted with orange Fluff "lava."

Our judges were Peter McCarthy, chef/owner of EVOO and Suzanne Mermelstein, chef/owner of Mariposa Bakery, local resident Sarah Grafman and Fluff Boy. 
 


Music: We danced to  performances by the  reigning 'Kings of Irish-Jewish Folk-Punk' Los Diablos, The Patrons with their roots-rock and singer-songwriter Paddy Saul



 

The Flufferettes: Durkee-Mower, producer of Fluff, made the stuff popular through a radio show in the 1930s featuring “The Flufferettes.” We recreated the group for the visual age as the Thru the Keyhole Cuties entertained between band sets in the style of 30s cabaret girls and 60s go-go dancers. Photo of the Flufferettes here by Jeni Foster.
 

 

 


Gallery Show: Curated exhibition of visual art inside Somerville Community Access TV just off the plaza.  The nine artists selected are from five different states and they unite around the love of Fluff. The exhibit remains on display through the end of November. Pictured is a poster by Gregory Poulin. Get a preview of the gallery exhibit.
 

 




Getting in the Mood: Visitors got a taste of Fluff all over Union Square.  At Sherman Café there were Fluffernutter sandwiches (with or without bananas) and plain or nutella rice krispie treats. Local bars served up original Fluff inspired cocktails: PA’s LoungeTir na Nog, Toast Lounge, and The Independent. And over at Toscanini's Ice Cream, they served special Fluffy Chocolate ice cream created in honor for the event. 

Jerry of PAs is enjoying a "Fluffacino" (that's espresso with frangelico or armaretto with Fluff melted on top.) Best selling over at the Independent was their "Coney Island Men's Room" - a blue martini with a scrape of strawberry Fluff on top.
 

 

 

 

 
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