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 Union
Square Main Streets increases the vibrancy of Union Square’s
business district and surrounding neighborhoods through
active community collaboration.
Union Square Main Streets is guided by the of “Main Street
4-Point Approach” of Design, Organization, Promotion and
Economic Restructuring.
To better focus
our limited resources and to meet the specific needs of the
community and this organization within that framework we’ve
established our own 4-Ps of Priority:
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Pedestrians – Making Union Square safer and more
pleasant for pedestrians, increase foot traffic through
events and encouraging businesses that meet the needs of
area residents.
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Properties – Improve commercial building stock by
inspiring property owners, the gatekeepers of the
Square, with a positive vision for the neighborhood.
Investigate and encourage tools that foster
community-minded development.
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Process
– Facilitate education and neighborhood engagement in
economic development goals and visioning.
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People
– Develop volunteer leadership within USMS boards and
committees.
We seek to meet
Measurable Goals in these areas:
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Increase
Assessed Values of Commercial Properties
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Balance
Ratio of Commercial to Residential Property Values
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Increase
net number of businesses
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Increase
net number of jobs
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Increase
number of and investment in commercial building projects
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Increase wages at businesses
Economic Restructuring
Support and help grow Union Square
as a thriving business district providing diverse cultural
offerings and a variety of independent businesses to both
serve and employ residents
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Improve the retail mix in Union
Square
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Provide technical assistance to
local businesses
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Provide resources to developers and provide direction
for appropriate real estate development
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Recruit businesses to reduce
vacancies
Promotion Committee
Strengthen and market Union
Square’s image so that residents and people from other areas
to enjoy its vibrant retail, arts, and entertainment
offerings
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Develop a unified Union Square
identity
promoting the promise of Union Square to
shoppers, investors, new businesses, and visitors.
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Emphasize the historical
significance of Union Square
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Coordinate and encourage Union
Square events.
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Promote Union Square through the
media
and other sources
Design Committee
Pursue urban design and
improvement projects that create a unified square, define
the area as a commercial center, and
that are aesthetically pleasing
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Advocate and assist in the
appropriate reuse of historic buildings
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Create coordinated building
design guidelines
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Improve public spaces
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Promote and assist storefront
and façade improvements
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Involve local resources in
community improvements
Transportation
Committee
Advocate and facilitate for an
efficient and thorough system of transportation that
balances
the needs of all modalities
and pedestrian users
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Enhance pedestrian
accessibility and safety
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Increase accessibility and
access to public transportation
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Improve traffic patterns and
access to parking
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Provide public updates and comments on transportation
issues
Organization Committee
& Board
Foster local leadership and
consensus based cooperation of residents, businesses and
landlords and city government
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Build consensus and cooperation
among the Union Square business district stakeholders
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Recruit board members and
committee chairs, assist with placement of appropriate
committee members
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Provide organizational,
administration and financial oversight of Union Square
Main Streets
program
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Raise funds
for Main Streets program and for special projects
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